Velvet Taco

Propaganda partnered with Velvet Taco as the brand was preparing for a major growth spurt, with the goal of formalizing and elevating a brand identity as bold and inventive as the food itself. They needed branding that could scale across new markets, support employee training, and create a cohesive look and feel without losing the rebellious, anything-goes spirit their fans loved.

We started with deep research into what made Velvet Taco Velvet Taco in the eyes of their most loyal customers. From there, we developed a brand strategy and identity system that brought consistency to every touchpoint while protecting the creativity at the brand's core. The work spanned new market launches, packaging, campaigns, catering programs, menu design, and employee culture development.

The result was a fully realized brand built to grow. Velvet Taco expanded its footprint significantly across the U.S. and went global with a London location, proving that a brand rooted in culinary curiosity and unapologetic personality can travel anywhere, as long as what its diehard fans love shows up on every touchpoint.