If you’ve ever picked up a paintbrush or a recipe book, you know that the creative process is hardly a linear one. Similarly, strategic planning follows its own twists and turns before it can settle in a place that feels right. So with two processes moving at the same time, it’s nearly impossible to expect one not to affect the other: blue and yellow, salt and sugar.
At Propaganda, we recognize that both creative and strategy need room to breath and form naturally, that’s why we develop them together and reassess them along the way. This simple organic shift maximizes the time and money invested in a project.